How to start blogging to make money online?

Bombay Marketer
5 min readDec 5, 2020

Ever thought about launching your own blog? Ever wondered what it takes, not only to start up that blog but also to successfully build it over time to make money online or generate a passive income? Clearly, you’re not alone. Millions of people try their hand at blogging, but so few actually ever generate a substantial income from their efforts.

However, if you’re starting a blog for the purposes of making money online or in Digital Marketing Companies, and you’re not actually passionate about writing in the first place, then you’re largely wasting your time. The art of blogging isn’t simply scientific or formulaic. Without a deep-seated passion for your craft, you’ll face a tide of frustration and upset. That is why you must know about Blogs or Blogging before you step in.

What Is Blog or Blogging?

The word blog is actually a shortened form of its original name, weblog. These weblogs allowed early internet users to “log” the details of their day in diary-style entries. Blogs often allow readers to comment, so as they became more common, communities sprung up around popular blogs. You should need a website to write or post a blog post that is developed by an authorized Web Designing Company.

Blogging refers to writing, photography, and other media that are self-published online. Blogging started as an opportunity for individuals to write diary-style entries, but it has since been incorporated into websites for many businesses. The hallmarks of blogging include frequent updates, informal language, and opportunities for readers to engage and start a conversation.

Note: The content of blogs varies significantly. For example, travel blogs may feature many pictures with few written passages, while political blogs may weigh in with wordy takes on the news of the day. The popularity of YouTube and similar sites also gave rise to video blogging, or “vlogging.”

How Blogging Works?

Blogging is as simple as obtaining a website and publishing original content on it. Tech-savvy bloggers can buy a domain name and build the website themselves. Those with less HTML knowledge can create an account with sites like WordPress that simplify the web design and publishing process.

Blogs are usually simple websites. Older pieces may be archived in separate sections of the site, and there may be a separate page with contact info or a bio, but the blog itself is usually just a single page that can be scrolled through-similar to the news feed on social media sites like Facebook. As with a Facebook news feed, a blog displays the newest content at the top of the page. Top Digital Marketing Agencies in India prefer blogs to get traffic to their businesses.

Some Blogging Tips to start and make money!

1) Pick a Topic!

Get clear on what you’ll write about. Define a topic or niche, and design all your content around those things. This will help you to not only laser-focus your writing but also to build digital products and services that compliment your content.
This allows you to attract customers in, enticing them with your highly-informative posts, then tempting them with a lead magnet before dropping them into your sales funnel (more on that shortly).

2) Select a Platform!

While WordPress is the most popular platform for blogging by far, there are others out there that can be leveraged such as a micro-blogging platform like Tumblr, Blogger.com, and even Medium. However, if you’re serious about your blogging efforts, you’ll likely want to go with a self-hosted WordPress installation on a custom domain.
While you could set up a blog at Wordpress.com with a subdomain such as myblog.wordpress.com, you’ll get more traction with a self-hosted solution, and then be able to use subdomains on popular platforms for your content-marketing efforts.

3) Pick a Domain Name!

Custom domain names are important if you’re serious about making money from the blog you start. Rather than relying on a third-party-hosted subdomain, find a short but relevant keyword-rich (if possible) domain name that’s descriptive of your intended topic, industry, or niche. Use BlueHost, HostGator, 1&1 Hosting or any other number of domain name providers to source your domain.

4) Regularly Build Useful Content!

If you’re serious about succeeding with your blog, you need to build useful anchor content. It needs to be engaging, keyword-centric, insightful, unique, and well written. Don’t write your content for search engines. Rather, write your content for humans while also paying homage to search engines and what they want. Simply put, it’s a skill that develops over time with practice. It’s also important to regularly publish your content on a weekly basis.

5) Get Social!

Building a blog isn’t easy by any measure. To help you along the road towards success, you have to get social. Not only by linking up with other like-minded bloggers interested in online marketing, but also by sharing and engaging with others on social networks like Facebook, Instagram, and other social media platforms to get recognization and traffic to your website, or you can consult a recognized Social Media Agency in India.

6) Market Your Content!

The single most important strategy you’ll find for building up a blog and boosting your visibility on search engines like Google, and my all-time go-to strategy for rocketing up the search rankings on Google’s SERPs, is content marketing. Marketing your content is an intricate process that involves long, seemingly-never-ending hours of building more useful off-site content that links to your primary anchor content, but it’s well worth it.

7) Monetize Your Content!

Let’s face it, starting and running a blog can get costly. Don’t expect to get rich overnight. However, you can take certain measures to monetize some of your content along the way. Be sure that you remain topical with your content and that your lead magnets help to drop people into a sales funnel that will eventually sell your high-ticket items.
However, aside from that, you can always opt to generate small amounts of cash flow by doing other things such as creating articles that will lead people to courses or audiobooks that you’ve developed or built out video tutorials that will ultimately sell some big package or system that will help to teach people whatever it is that you’re really good it.

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Bombay Marketer
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#Digital Marketer, #Blogger, #Web Designer.